PROJECT DESCRIPTION:

To bring NBA 3X (the League’s global 3-on-3 platform) to the US, we developed a tour that celebrated the NBA’s ongoing commitment to growing the game through a grassroots competition unlike any other. Over 15,000 visitors attended the 6 stops, content from the tour garnered over 30 million impressions on social, while videos from 3X received over 7.8 million views/engagement across social channels, all laying the groundwork for year 2 and beyond of the league’s innovative new platform.

Deliverables:

• Venue floor plans for 5 US cities

• Wayfinding Signage

• Social Media assests

• Digital VIP newsletter from Gary Payton

• Court signage, banners, and field boards