PROJECT DESCRIPTION:

Xbox was looking for an innovative way to increase awareness of their new Forza Motorsport 6 game and champion the realism of the gameplay through a piece of global viral content. Wasserman conceptualized and executed a world first with a race between gamer and professional driver, live on track at Circuit of the Americas.

The race was captured with over 25 GoPros and beautifully edited to merge the boundaries between virtual and reality. The video went viral over YouTube globally with over 1.5 million views, so much so, that Xbox released it in cinemas across the whole of North America.

Deliverables:

• Audi RS6 Car Decals

• Player Uniforms and hats

• Game room 2D renders and wall graphics

• Social media assests

• On-site digital graphics

• Player badges

• VIP hand book