PROJECT DESCRIPTION:

 The Michelob ULTRA Summer Series went the #ExtraMile with a three-city tour that immersed consumers into the active-lifestyle of the brand. Each event kicked off with a physical activity, which was rewarded with an unforgettable celebration during a perfect Instagram summer sunset.

Each event was executed to create content that extended Michelob ULTRA’s brand message across owned and paid media channels. The experience immersed over 500 guests into the physical experiences and broadcasted content to a social audience of over 1.2 million.

Deliverables:

• Initial pitch deck design

• On-going 2D mock ups for each location

• Race collateral (hats, race bibs, wristbands, signage)

• 2D renders for venue signage and branding.