PROJECT DESCRIPTION:

With the New York Life ACC Tournament heading to NYC for the first time in 2017, the ACC mascots set out on a journey to take in the sights, announce their presence, and integrate themselves into a legendary basketball city.

Throughout the mascots journey within NYC, they were featured on several large-scale broadcast media outlets, including, The Today Show, Good Morning America reaching an audience of 8M+ viewers, while social mascot related social conversations exceeded 9M impressions.

Deliverables:

•  Graphic content for social media platforms

• Bus Wrap

• Story boards for ACC video commercial

• Mascot picket signage